Meet Joanna Sadie, our new Business Adviser

20th August 2018

Joanna Sadie, left, pictured with Business Adviser Hannah Mindel

How have you found your first few weeks at Work Avenue?

I have loved the whirlwind of activity of my first few weeks. A big highlight in only my second day was the Work Avenue Business Awards, a wonderful celebration of community entrepreneurs and small businesses.  And England managed to produce a win against Columbia that evening!

Can you explain to us what you do?

A large proportion of my day, is spent either working with new clients that come to us looking for business advice because they are thinking of starting a business and want initial advice or people who already have an established a business but want to take it to the next level.  I love the diversity: I could be discussing anything from marketing and sales to recruiting an employee to cashflow to business loans.  It really keeps me on my toes!  The role then also involves working with our fantastic WE Hub members, planning and running the business events that we put on, developing our mentor scheme, … and so much more!  I can definitely say that I won’t be bored!

Did your background in sales influence you in deciding to become a business adviser?

Yes, because I think sales and marketing is the backbone of developing a successful business – without customers there is no business!  I have worked with many entrepreneurs and start-ups, many of whom have developed an exciting, disruptive and innovative product or service but have spent too long and too much money trying to make their idea perfect before they attempt to see if anyone is prepared to part with money for the product or service.

What initial advice would you give to someone wishing to start their own business?

The infamous TV property duo Kirstie Allsop and Phil Spencer focus on Location Location Location when selling a property.  I would ask someone wishing to start their own business to focus on answering the following 3 questions:

  • Identify what problem you are solving. What is the market need for the product or service?
  • What proof do they have that they will have customers? Who are they planning to sell to and is there a large enough pool of prospective customers?
  • How much is it going to cost to deliver or produce their product/service? Have the cashflow implications been considered?

What would you say is the best part of being a business adviser at Work Avenue?

I love the fact that I am helping such a wide range of people to develop and build their business and will be looking forward to seeing results from working with some of the businesses on a more regular basis.  The amazing diversity of services that we provide at Work Avenue is really inspiring and I feel incredibly lucky to be part of this fantastic team – all who have been really welcoming!

If you would like to book a business advice meeting with Joanna please email