Tech Experts Share Business Tips at Work Avenue Enterprise Expo
More than 80 Jewish businesspeople were taught how to ‘work smart’ by experts from Google and the tech sector at Enterprise Expo.
With a focus on AI, automation and digital tools, the event brought together entrepreneurs from across many different industries to hear and share insights, experiences and best practices through a series of sessions and networking opportunities.
Opening the Expo, Work Avenue chief executive Debbie Lebrett said: “This is an event dedicated to the pursuit of excellence and success in business. In today’s changing landscape, the imperative to work smart has never been more important.
“The ability to progress, to innovate and to optimisie our efforts is key to not just surviving… but to thriving. The very essence of working smart is about harnessing our resources, leveraging technology and fostering a culture of continuous improvement.”
The day’s keynote speaker was Glenn White from Google Digital Garage, who shared digital marketing insights covering social media, search engine optimisation, advertising, analytics and more.
Glenn, making his first visit to Work Avenue’s WE Hub in Finchley, was impressed by both the knowledge of the community’s entrepreneurs and the support they receive from Work Avenue.
He said: “I had a wonderful time at the Enterprise Expo. It was heartening to see such a high knowledge level and so many people seeking to harness new technology and the low cost tools that are out there.
“WE Hub is a fantastic workspace offering state of the art facilities in a prime location. I was also impressed at just how Work Avenue helps start-up and scale-up businesses to get ahead and become a success.”
Guests also got to hear from those in the community who have successfully integrated AI into their businesses. This included a panel discussion on automation with Michelle Henley, Craig Hartzel, Jude Vorhand and Aron Keet and a ‘Tech Entrepreneur Fireside Chat’ with Paul Chapman – founder of property valuation platform Landworth – and Dave Katz, who co-founded the location data based intelligence tool Intuizi.
Deborah Gruenberger – the founder of design and marketing agency Gerety – delivered a session about using chat gpt and other AI tools to unlock creativity, giving hands-on examples of how any business can benefit.
She said: “It was a privilege to present to such a well-informed and engaged audience. My favourite part of the day was listening to all the other talks and learning new things from every single one of them. As always, Work Avenue did a great job bringing people together and producing something of real value for small businesses and entrepreneurs.”
Local businessman Simon Phillips was attending his first event after returning from a long period working abroad. He said: “It’s amazing to discover all the services Work Avenue offers, including events such as this, and a network of small business owners to share ideas with and learn from. I will be back!”
Alex Arenson of Maven Design has an office in WE Hub and often attends events. He added: “The Enterprise Expo was hugely interesting, especially the panel discussion on automation and AI, and a great example of what Work Avenue offers our community.”