Digital Marketing

Module 1 – Introduction to Digital Marketing & Campaign Thinking – Monday 16th March    

  • Marketing vs branding vs sales
  • What is digital marketing?
  • Overview of entry-level/junior roles and skills needed
  • Campaign logic: How to plan your content
  • Demo: Using ChatGPT to write content and plan a simple campaign
  • Tasks: Create 3 social post ideas using AI prompts/ Build a basic campaign plan for a product/service

Module 2 – Social Media Platforms & Creating Short-Form Videos – Thurs 19th March

  • Overview of the key platforms: Instagram, Facebook, TikTok, LinkedIn
  • What works best on each platform and why
  • Static vs video content – strengths, formats, trends
  • Demo: CapCut basics – create a short video post with text and sound
  • Tasks: Build a 30-second reel, Polish your video and save for future use

Module 3 – Branding Essentials & Designing Social Posts – Mon 23rd March

  • What is a brand and why does it matter?
  • Visual identity: colour, fonts, layout, tone
  • Designing strong, consistent content
  • Demo: Canva – create a static branded post using a template
  • Tasks: Adapt the post for another platform (e.g. Instagram + LinkedIn), Create a second static post to complete your content starter pack

Foundations of Bookkeeping using Xero

Module 1 – Bookkeeping Foundations & Sales – Wednesday 15th April

  • Understand core bookkeeping concepts
  • Navigate Xero confidently
  • Record income correctly using invoices

Module 2 – Expenses, Bills & Bank Reconciliation – Wednesday 22nd April

  • Record expenses correctly
  • Manage supplier bills
  • Perform bank reconciliation accurately

Module 3 – VAT, Reports & Real-World Practice – Wednesday 29th April

  • Understand VAT basics
  • Read key financial reports
  • Understand month-end tasks and controls

Fundraising Administration

Module 1 – Introduction to Fundraising – Wednesday 6th May

  • Types of fundraising: community, events, trusts, corporate
  • Key fundraising skills
  • Understanding donor motivations

Module 2 – Trusts & Foundations Basics – Wednesday 13th May

  • Understanding grants and guidelines
  • Writing for impact
  • Finding suitable funders

Module 3 – Grants management & admin – Wednesday 20th May

  • The vital role of admin in fundraising success
  • Coordinating fundraising efforts: how to manage your manager
  • Communicating with funders: key dos and don’ts
  • Managing data and funding information effectively