Welcome to Work Avenue’s Marketing Month!
– an exciting series of events designed to empower small business owners with the knowledge and tools to master marketing.
Throughout March, we’ll dive into the essentials of building strong brands, reaching your ideal target audiences, and creating impactful marketing campaigns that drive growth. From practical skills based workshops to LIVE events, Marketing Month offers actionable insights and real-world examples to help you make the most of your marketing efforts – whether you’re just starting out or looking to refine your strategy.
Let’s unlock the potential of your business, one marketing milestone at a time!
To find out more information about any of the events, or to book your FREE place, click on the individual event title.
All In Person events will be at our offices: Wohl Enterprise Hub, Redbourne Avenue, London N3 2BS.
The Sounding Board: Marketing tips & ideas for small businesses
Thursday 5th March 09:30-11:00 – IN PERSON
Join our monthly peer-to-peer support group and networking event, the Sounding Board, where we will share ideas and tips for marketing activities that work!
How to Build a Brilliant Brand
Tuesday 10th March 09:30-12:30 – IN PERSON
Understanding how to build a brilliant brand that will connect with your customers is the FIRST key step before you work on your social media presence. Use the workshop tools and templates to develop a compelling and relevant brand using the 3 pillars of branding.
Advanced LinkedIn for Business
Thursday 12th March 09:30-12:00 – IN PERSON
LinkedIn is a powerful platform for lead generation, brand building and business growth.
This advanced workshop reveals proven strategies and tools that go well beyond the platform’s basic features, and is aimed at business owners and marketers who want to leverage LinkedIn’s full potential for business development and lead generation.
Marketing Essentials LIVE – the Flagship Event of Work Avenue’s Marketing Month
Tuesday 17th March 09.00-14:00 – IN PERSON
- Social Media Trends for 2026
- Learn how to Rank on Google & Chat GPT
- What Actually Worked: Lessons from Businesses Marketing Panel Discussion
LinkedIn for Business
Thursday 19th March 09:30-12:30 – ONLINE
Building an impressive brand on LinkedIn helps you stand out in a crowded marketplace and is an important aspect of business success.
This workshop is aimed at those with minimal experience on the platform and will help to clarify how to get the most out of your profile, connections and activity on LinkedIn.
Social Media for Business Success
Monday 23rd March 09:30-12:30 – IN PERSON
This engaging workshop is designed specifically for small business owners looking to harness the power of social media. Discover why social media is a game-changer for modern businesses and learn how to use it effectively as a business tool.
Chat GPT for Business Marketing; Content to Creation
Tuesday 25th March 09:30-12:30 – IN PERSON
This highly practical workshop will help small business owners use Chat GPT effectively to create marketing content.
Attendees will leave the workshop having created:
- A blog
- 2 to 3 social media posts for ONE platform
MARKETING ESSENTIALS LIVE @ WOHL ENTERPRISE HUB
17TH MARCH 2026
09:15 – 09:30: Arrival
09:35 – 10:25:
Winning Attention on Social Media in 2026: What to Focus On (and What to Stop Doing)
- Understand how social media marketing is shifting from entertainment and volume to clarity, education and trust – and what that means for small businesses with limited time and budgets.
- Learn where growth will really come from in 2026, including conversation-led marketing, creator partnerships, personal brands and social commerce.
- Get practical guidance on which platforms and activities to prioritise so your marketing efforts are more focused, sustainable and effective.
Presented by: Dan Kraines – Parameter Marketing
10:30 – 11:25:
Learn how to Rank on Google & Chat GPT
- Learn how ChatGPT is taking more market share in the online search industry, why it matters and what it means for businesses in the next few years
- Learn how to get your website indexed for search engines including Google, Bing and ChatGPT
- Learn what techniques are driving rankings on ChatGPT and how to optimise your website for these
- Lean how to find the perfect keywords that are relevant for your customers and how to turn these into clicks and sales
Presented by Daniel Tannenbaum – Tudor Lodge Digital
11:25 – 11:55: COFFEE, CAKE AND NETWORKING
12:00 – 12.50:
What Actually Worked – Lessons from Businesses Marketing Panel Discussion
- Hear honest, real-life experiences from business owners about the marketing activities that genuinely helped them grow — and the ones that wasted time and money.
- Learn how different channels (social media, networking, partnerships, ads, referrals and more) performed in practice, not just in theory.
- Take away practical insights you can apply immediately to refine your own marketing strategy with more confidence and clarity.
Panel Speakers:
- Gavin Ucko – Founder of Happy Puzzle Company
- Mendy Jacobs – Founder of Jacobs + MF
- Laura Jackson – Co-Founder of Popcorn Shed
13:00 – 14:00: LUNCH!
ABOUT OUR SPEAKERS
Dan Kraines
Dan is a Co-Founder of Parameter. A strategic digital marketing agency that connects businesses with their audience.
They are a passionate team of strategic thinkers tearing down the barriers to great marketing, great relationships and
great results. This is marketing without boundaries.
Daniel Tannenbaum
Daniel Tannenbaum is the founder of Tudor Lodge Digital, a boutique SEO agency that was founded in 2014. He has managed campaigns for household names including McDonalds, Betway, Groupon, TopGolf, CapitalonTap and more. Daniel is hot on new trends, and has mastered how to secure top spots on ChatGPT.
Gavin Ucko
Gavin Ucko founded The Happy Puzzle Company in 1992, with a £2000 and a £40 per week government grant, taking it to a turnover of more than £7.5m before selling the company to a global player in the toy industry in 2022. In both 2023 and 2024, Gavin appeared on the Hasbro / Mojo Nation’s global list of the ‘100 most influential figures in toy and game design’. With Gavin as CEO, Happy Puzzle won 21 major awards, including three Business of The Year Awards. He also spent 15 years as a volunteer business mentor and he now mentors professionally for companies across the globe.
Mendy Jacobs
Mendy began his bookkeeping journey in 2010, initially taking on clients alongside a full-time career in education. For the first nine years, he ran the business as a true one-man operation. As demand grew and it became clear he couldn’t deliver the level of service he wanted on his own, Mendy expanded by building a small team of trusted freelance associate bookkeepers. When Covid arrived, his role in education became less demanding, giving him the time and space to focus on growing the business further. This proved to be a turning point. Today, Mendy runs Jacobs MF full time and operates in joint partnership with Melinik Fine, with a clear focus on continuing to develop, strengthen and grow the business.
Laura Jackson
Laura Jackson is the co-founder of Popcorn Shed, a globally recognised gourmet popcorn brand established in 2016. What began as a humble kitchen table start-up has now grown into a thriving business, distributing its delectable popcorn products to over 20 countries, with a reach extending from Singapore to the United States. Popcorn Shed has made its mark as a preferred supplier to several prestigious clients, including major airlines like Qatar airways, renowned establishments like Harrods, Fenwicks, and John Lewis. Their products can also be conveniently purchased through online platforms like Ocado and Amazon.