Hours: Part time, 3 days per week.
Key Areas of Responsibility:
- Research, develop and implement communication in line with the marketing strategy for the company
- Oversee marketing initiatives/activities promoting the company brand
- Lead on all communication activities for the company in collaboration with the team across all channels (marketing materials, advertising, donor communications, direct mail, marketing campaigns etc.)
- Develop a strategy for and lead on all communication on social media including X, Instagram, Facebook and LinkedIn
- Oversee all written materials including press releases, copy for marketing materials, annual reports, advertisements, website content, social media and other related material, both planned and in response to emergencies
- Write press releases, copy for marketing materials, advertisements, website content, social media and other related materials as required
- Design and implement evaluation and monitoring processes to evaluate campaign outcomes against brand and organisation wide objectives, including producing reports for the senior leadership team
- Ensure consistent messaging and integration of all marketing and communications assets and channels, including development of brand guidelines and key messages for all audiences to communicate the company message
- Manage the marketing and events budget with input from the senior leadership team
- Ensure processes and procedures are in place to enable the Marketing department to run effectively
- Manage and co-ordinate the activities of the Marketing team
Essential Skills and Experience:
- Achieved a marketing or business-related qualification or equivalent experience would be an advantage
- Demonstrable marketing /communications experience operating at a senior level
- Experience of leading and developing highly resourceful and results-oriented teams focusing on outcomes and impact
- Experience of working in a fundraising or sales environment
- Highly developed verbal, written and presentation skills. Creative, persuasive and diplomatic when presenting ideas.
- Experience writing copy for press articles and other marketing materials
- Proven experience of building and maintaining positive relationships with key stakeholders
- Strong organisational and project management skills with a focus on planning, setting priorities, managing process, and delivering results under tight time constraints
- A strong team player, who thrives in a collaborative setting and works well within a busy environment
- Enthusiastic, creative and resourceful self-starter willing to take initiative with confidence
- Excellent problem-solving and decision-making judgement
- Experience using Donorfy or similar fundraising databases
For more information and to be personally recommended for this role, please contact melissa@theworkavenue.org.uk
Code: J-02
