General Manager – JRoots

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General Manager – JRoots

Contract Type



Full time


NW London





Closing date

Applications accepted on a rolling basis


JRoots is a successful and thriving organisation that has recently seen exponential growth and still has untapped opportunities for additional growth. Due to this, JRoots is looking for a General Manager to manage and expand the organisation further. The General Manager will be responsible for the continued growth and management of the business, developing the sales,penetrating new markets, developing new destinations, as well as managing the organisations procedures from initial enquiry through to execution of the trip on the ground. This is a very exciting time to join JRoots as it embarks on unprecedented growth and seeks the right person to take the organisation to the next level. This is a senior, full-time role based in our North London


The post holder will also need to have oversight of each department and line manage all JRoots staff whilst working closely with the Tour Operators to put together trips, manage and meet customer’s needs & expectations, and ensure each part of their tour is delivered.


The General Manager will be tasked in supporting the development of a road map broken down per year of its objectives and expansion.

• Develop a sales and marketing strategy

• Strategically identify new sales markets and revenue streams

• Create a business plan to gain market share

• Build new products and locations

Team Management:

The General Manager will be responsible for managing JRoots staff and includes managing upwards, delegating responsibilities and supervising their work to ensure the team members achieve their KPI’s in line with the objectives of the entire organisation. This will entail line managing a team of multiple Tour Operators, Guides, Sales Staff and any supporting roles; being responsible for their training and development and also providing guidance and motivation to drive maximum performance whilst ensuring company policies and legal guidelines are followed at all times.

In addition, the General Manager will need to:

• Deliver and report regularly to the Directors and Trustees

• Lead on large-scale projects

• Problem-solve to provide solutions to issues as they arise

• Oversee JRoots’ fundraising campaigns

• Handle ATOL renewals and any legal matters

• Negotiate contracts with suppliers

• Liaise with clients

• Work with overseas suppliers and internal staff to ensure all Health & Safety Audits are complete and accurate


• Proven business development and sales skills

• Line management experience with excellent leadership skills

• Excellent communication skills and the ability to negotiate with suppliers

• Good IT knowledge with proficiency in all Microsoft Office applications and CRM databases

• Organised and focused, with high attention to detail

• Capable of thinking on one’s feet and managing pressure whilst juggling multiple tasks

• Knowledge of Safeguarding

• Experience of working in the travel industry and additional languages would be advantageous.

For more information and to be personally recommended for this role, please contact

Code: J-02+

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