Account Manager – Retail Services

Employment Type: Full-time | Permanent Seniority: Senior Manager (5–8 years' experience) Reporting to: International Director

Travel: Approximately 20–30% across the UK and Europe

About Our Client

Our client is an innovative Retail Media company transforming the advertising industry by combining shopper marketing expertise with advanced technology. Through data-driven media solutions, the company helps brands engage consumers throughout the purchasing journey while enabling retailers to maximise the value of their physical store estate.

Operating across multiple European markets, our client partners with leading retail groups and works with more than 100 FMCG and non-food brands. Its Retail Media network combines Digital Out-of-Home (DOOH) screens, e-paper displays and printed media to deliver high-impact in-store advertising campaigns.

The company has further strengthened its technology offering through the launch of an IoT-powered SaaS platform enabling dynamic in-store advertising activations. The UK is a strategic growth market, and this position represents a unique opportunity to establish and lead the business locally from the ground up.

The Role

This is a greenfield leadership opportunity. As Country Manager, you will have full responsibility for the UK business, including commercial performance, operational delivery and market development. You will own the UK P&L from day one, build the commercial pipeline, recruit and develop the local team, and adapt a proven European business model to the UK Retail Media market. Reporting directly to the International Director, you will collaborate closely with commercial, technology and operations teams across Europe while acting as the senior representative for the UK business.

Key Responsibilities

Commercial Development

• Lead commercial negotiations with UK retail partners.

• Own and drive UK media revenue against annual and multi-year commercial targets.

• Develop and maintain a strong pipeline of retail partners, advertisers and strategic opportunities.

• Build pricing strategies and commercial packages adapted to the UK market.

• Identify new business opportunities and support long-term revenue growth.

Client & Partner Management

• Act as the primary relationship owner for key retail partners across the UK.

• Lead Quarterly Business Reviews (QBRs), performance reviews and strategic planning meetings.

• Coordinate with European technology and operations teams to ensure successful programme delivery.

• Manage escalations relating to operational, commercial and contractual matters.

Team Leadership

• Recruit, onboard and develop the UK team as the business grows.

• Define roles, responsibilities, objectives and incentive structures.

• Foster a high-performance culture based on accountability, collaboration and commercial excellence.

• Work closely with European headquarters on recruitment planning and budget allocation.

Market Intelligence & Business Strategy

• Analyse the UK Retail Media landscape, competitors and market opportunities.

• Identify areas for growth, differentiation and innovation.

• Share market intelligence with the European leadership team to support product and commercial strategy.

• Represent the business at industry events, conferences and networking activities.

Operational Coordination

• Coordinate in-store installations, rollout schedules and operational delivery across UK retail locations.

• Work closely with Finance and Legal teams on local regulatory, financial and contractual matters.

• Manage relationships with external legal advisers, accountants and service providers.

• Collaborate with the Marketing team on UK communications, public relations and brand awareness initiatives.

Candidate Profile

Essential Requirements

• 5–8 years of experience in Retail Media, Out-of-Home (OOH/DOOH), Shopper Marketing, Media Sales, Retail Technology or a closely related sector.

• Proven success in commercial leadership, revenue growth, contract negotiation and business development within a B2B environment.

• Experience working with major UK retailers or large retail organisations.

• Strong entrepreneurial mindset with the ability to build structures, processes and teams from the ground up.

• Excellent commercial and financial acumen, including experience managing P&L and analysing business performance.

• Strong analytical skills with the ability to understand pricing models, media performance metrics and revenue optimisation.

• Outstanding communication, negotiation and stakeholder management skills.

Highly Desirable

Experience in one or more of the following areas would be highly advantageous:

• In-Store Digital Media.

• Retail Media monetisation models.

• Revenue-share or Minimum Guarantee commercial structures.

• Launching a new market, country operation or business unit.

• Network within UK grocery, DIY, beauty, consumer electronics, home improvement or large-format retail sectors.

• Additional European language skills.

What Our Client Offers

• A genuine opportunity to build and lead a UK business from the ground up.

• Significant autonomy, ownership and strategic influence.

• Competitive salary with performance-related bonus.

• Direct collaboration with an experienced European leadership team.

• Access to proven commercial models, advanced Retail Media technologies and established international expertise.

• The opportunity to recruit and develop your own team as the UK business expands.

• A collaborative and multicultural working environment across multiple European markets.

Person Specification 

Candidate Profile

Essential Requirements

• 5–8 years of experience in Retail Media, Out-of-Home (OOH/DOOH), Shopper Marketing, Media Sales, Retail Technology or a closely related sector.

• Proven success in commercial leadership, revenue growth, contract negotiation and business development within a B2B environment.

• Experience working with major UK retailers or large retail organisations.

• Strong entrepreneurial mindset with the ability to build structures, processes and teams from the ground up.

• Excellent commercial and financial acumen, including experience managing P&L and analysing business performance.

• Strong analytical skills with the ability to understand pricing models, media performance metrics and revenue optimisation.

• Outstanding communication, negotiation and stakeholder management skills.

Highly Desirable

Experience in one or more of the following areas would be highly advantageous:

• In-Store Digital Media.

• Retail Media monetisation models.

• Revenue-share or Minimum Guarantee commercial structures.

• Launching a new market, country operation or business unit.

• Network within UK grocery, DIY, beauty, consumer electronics, home improvement or large-format retail sectors.

• Additional European language skills. 

What Our Client Offers

• A genuine opportunity to build and lead a UK business from the ground up.

• Significant autonomy, ownership and strategic influence.

• Competitive salary with performance-related bonus.

• Direct collaboration with an experienced European leadership team.

• Access to proven commercial models, advanced Retail Media technologies and established international expertise.

• The opportunity to recruit and develop your own team as the UK business expands.

• A collaborative and multicultural working environment across multiple European markets.

For more information about the role, or to receive a personal recommendation, please contact our recruitment team. Melissa – melissa@theworkavenue.org.uk or Yael – yb@theworkavenue.org.uk

Code: J-02+