In this comprehensive 3-day course, you will learn the essential skills needed to create compelling logos and build cohesive brand identities. First you will master the basics of this powerful drawing software, focusing on creating and editing icons and graphics. Then we will dive into the principles of effective logo design, including the process of building a brand from the ground up and how to apply these concepts to real-world projects.

What you will learn:

Part 1-

• Theory – Creating a logo and brand
• How to take a client brief
• An introduction to branding and design
• Principles of good logo design
• Choosing the right colour and type styles
• Designing logo icons and favicons
• Working with typography for logo designs
• Presenting your design to the client
• Creating effective brand guidelines
• Creating a business card and e-signatures
• Creating a letterhead and comp-slip

Part 2-

• Practical – Drawing in Adobe Illustrator
• The Adobe Illustrator interface
• Creating & editing simple shapes
• Drawing custom shapes
• Working with colours, patterns, and gradients
• Adding and styling text
• Applying creative effects
• Purchasing and editing template files
• Tracing photos and drawings
• Using gen AI tools to speed up the process

A creative brain and good visual skills. Perfect for aspiring designers or business owners who want to take control of their brand’s visual identity.

Date: 27th November, 4th December, 11th December
Time: 9:30am-3:30pm
Location: Online
Cost: £99 ( discounted to £50 for Work Avenue job seeking clients)

To register your interest please click here to complete our application form.