Finding customers is one of the biggest challenges for any business. This practical workshop will introduce six proven ways to find new customers and help you work out which approaches are right for your business. You’ll also explore how to create a simple product staircase that takes people from an initial free or low-cost offer through to your core service, helping you turn more prospects into paying customers.

• Explore six different ways to find new customers, from marketing and networking to partnerships, direct sales and referrals
• Identify which customer-finding methods are most suited to your business, target market and available time
• Build a simple product staircase, from free lead magnets and introductory offers through to your core offer
• Learn how to turn prospects into customers by creating clear next steps and following up effectively