Debbie Sheldon – CEO

Having been involved in the development of the organisation from the planning stages in 2006, Debbie has worked in all areas of the charity from Careers Adviser, Head of Training, Head of Business and most recently as Chief Operating Officer.  A qualified teacher and counsellor, Debbie has worked across the entire spectrum of the Jewish community and is passionate about helping Work Avenue clients achieve their potential.

Employment Division

Emma May – Director of Operations and Employment

Emma heads the employment division, having worked as a jobs’ coach and outplacement consultant for a number of years. A law graduate from Manchester University, she has a background in HR management and psychometric assessment and has held roles in the public, private and not for profit sectors.

Yael Solomons – Job Placement Manager

Yael is Work Avenue’s job placement manager, matching jobseekers with suitable permanent and temporary roles. She runs regular workshops and individual mock interview practice sessions for the employment division. Yael also supports employers with their HR needs through Work Avenue’s bespoke HR services for small businesses. Yael holds a law degree from UCL and is a CIPD qualified HR practitioner.

Richard Linden – Employment Adviser

With a number of years’ prior experience working for a welfare to work provider, Richard has a real passion for supporting people from all walks of life into employment. He is committed and enthusiastic about helping people overcome challenges and realise their potential. Richard is also a children’s entertainer, a keen snooker player and a life-long spurs fan.

Melanie Pearl – Employment Adviser

Melanie has extensive experience in coaching and supporting individuals to achieve their career potential. A MCIPD qualified HR professional and Career Coach, she works at senior level within the private, public and not-for-profit sectors combining her up-to-date industry knowledge with expertise in helping clients to find work and career opportunities.

Business Division

Joanna Sadie – Business Adviser

Joanna is a Business Adviser for Work Avenue. Following a successful career in Sales working for high profile media owners Joanna established her own Sales Training and Consultancy business. She has extensive experience helping founders and directors of SME’s and Start-Up’s devise business plans, develop sales and marketing strategies and working with them on leadership, personnel and commercial issues.  Joanna is also a qualified corporate coach and is passionate about helping clients to set and achieve their business goals.

Hannah Mindel – Business Adviser and Schools Liaison


Hannah is a Business Adviser for Work Avenue. A chartered accountant by profession, Hannah previously worked at a large international accountancy firm working with businesses in retail, property and many other sectors. Hannah also supports the employment team as Schools Liaison, taking workshops out to students in their classrooms.


Jo Diamond – Head of Fundraising and Communications

Jo graduated from Leeds University with a BA Honours in Politics and has over 10 years experience in marketing and fundraising. Jo has worked at Europe’s largest broadcasting network and one of the UK’s biggest Jewish charities. Her experience and diverse skills from both the charity and commercial sectors brings a fresh approach as she heads up our new Fundraising and Communications division at Work Avenue.

Yael Schlagman – Operations Manager

Yael is Work Avenue’s Operations Manager and is responsible for ensuring the smooth running of Work Avenue’s operations, events and training courses. Trained as a dental nurse, Yael has several years’ experience in working with a range of databases, CRM and accounting systems , as well as a flair for graphic design. Yael utilises her strong and varied skillset to drive the ongoing business and employment activities at Work Avenue.

Shoshana Cohen – Building Manager

Shoshana is WE Hub’s Building Manager and the first point of contact for members and visitors. As an effective communicator and problem solver she provides solutions for WE Hub business users. Having worked within the charity sector in similar roles,  Shoshana brings with her a wealth of creativity.

Shoshi Goldstein – Receptionist 

Shoshi is Work Avenue’s receptionist and is responsible for meeting and greeting all Work Avenue clients. With her bubbly personality and happy face she makes sure all clients feel welcome and efficiently sorts out their needs. As well as working for Work Avenue Shoshi is studying for a degree in History. After returning from seminary in Israel, Shoshi has worked in many charities prior to her current role.

Daniella Silver – Administrative Assistant

Dani is Work Avenue’s administrative assistant, and she also focuses on aspects of marketing, specifically, social media platforms. She has a passion for creative writing and content production and does various fundraising activities for Jewish charities. Daniella has strong experience working with CRM systems as well as reporting skills.