This is an introductory course to the world of digital marketing with a search focus: we will look at the key foundations of a digital marketing plan outside of social media including How to Show Up on Google, SEO Basics, Google Ads (PPC) and Google My Business as well as email marketing. We will provide you with: an understanding of how the technology works; how to find your place within it; best practice for SMEs and beginners; how to create a strategy as well as some guidance on appropriate tools to use in your work.

What we will cover:
– An introduction to SEO (PPC), Google My Business Profiles and email marketing
– Appropriate content approaches
– How to create an effective strategy using the RACE model
– Useful digital marketing tools to help you get started

It’s impossible to avoid digital marketing as a means to promote yourself or your business in 2025, but this short course will help you understand how to get started. Book now.