Join us for this engaging workshop designed specifically for small business owners looking to harness the power of social media. Discover why social media is a game-changer for modern businesses and learn how to use it effectively as a business tool.

This practical, hands-on workshop is designed for small business owners who want clarity and confidence using social media as a real business tool. Rather than chasing trends or trying to be everywhere, this session breaks down how social media actually works, how people use it, and how businesses can use platforms like Facebook, Instagram, and TikTok to drive awareness, trust, and growth. The focus is on simplicity and execution, with every attendee leaving the session having built a clear, one-page social media strategy tailored to their business, audience, and goals.

The workshop will cover:

• How social media actually works
  A simple, no-jargon breakdown of how platforms and algorithms work, how people consume content, and what really drives reach, engagement, and visibility for small businesses.
• Where to focus your time and effort
  Understanding which platforms matter most for your business, how Facebook, Instagram, and TikTok serve different purposes, and how to choose the right channels based on your audience and objectives.
• What content works and what to post
  How to define your core content themes, build practical content buckets, and understand what types of content perform well, so you always know what to post and why.
• Building your one-page social media strategy
  A guided, hands-on session where you create a clear social media strategy on a single page, covering your goals, target audience, platforms, content plan, posting rhythm, and success metrics, ready to put into action immediately.

Presented by Dan Kraines Parameter.
Dan is a Co-Founder of Parameter. A strategic digital marketing agency that connects businesses with their audience. They are a passionate team of strategic thinkers tearing down the barriers to great marketing, great relationships and great results. This is marketing without boundaries.