Key account management is about maximising the relationships, opportunities and profitability from the key accounts that you manage. It’s about maintaining existing relationships and business, finding new opportunities, cross-selling and up-selling. This workshop will help you enhance your sales techniques by building stronger relationships with key business clients and unlocking new revenue opportunities.

This workshop will help you to:

– Identify high-potential business clients: Learn how to spot the most valuable customers and target them effectively.

– Create, work and accomplish your key account plans

– Develop strong client relationships: Discover strategies to build lasting partnerships and increase customer loyalty.

– Identify, map and manage your stakeholders