We are excited to announce that Social Media Month is back again! Work Avenue has organised a month of fantastic IN PERSON events designed to give you the lowdown on the ever- changing world of social media so you can reap the rewards of using it smartly.  Sign up to the events below so that you can turn your social media presence into a powerful asset for your business success!

To find out more information about any of the events, or to book your FREE place, click on the title.

How to Build a Brilliant Brand

1st February 9:30am-12:30pm in-person

Understanding how to build a brilliant brand that will connect with your customers is the FIRST key step before you work on your social media presence.  Use the workshop tools and templates to develop a compelling and relevant brand using the 3 pillars of branding.

Be a Social Sensation

8th February 9:30am-1pm in-person

For more details about the flagship event of social Media Month, see below.

LinkedIn for Business

13th February 9:30am-12:30pm in-person

Learn how to use LinkedIn to develop connections and help grow your business

Using Social Media to Boost your Business

21st February 9:30am-12:30pm in-person

Find out how social media works, how to create a strategy and content and how to grow your followers and engage meaningfully with them.

How to use Chat GPT for Business Marketing: From Concept to Creation

28th February 9:30am-12:30pm in-person

This workshop is designed to be highly practical and will help small business owners understand how to use Chat GPT effectively to create marketing content.


If you’re a small business owner looking to up your social media game, you’re in for a treat.  We have a morning of insightful discussions, and hands-on sessions lined up to give you the lowdown on the latest tips and tricks all designed to help you boost your online presence!

9:30 – 10:20 Social Media in 2024

Keep ahead of the game to ensure you understand how to get the best out of the social media platforms for 2024

Presented by: Dan Kraines, owner of Parameter, Digital Marketing Agency


10: 30 – 11:20 How to create great video content

  • Why video is so key to social media
  • Top tips on how to get started
  • Developing your story
  • Good and bad examples of video content

Presented by: Karen Ackerman – Two Boys


11:20 – 11:50am  Networking over Coffee & Cake


11.50 – 12.45pm Building Followers & Engagement  

  • Understand how two small business owners built up their following
  • Why engagement is so important
  • What content works to build engagement

On the panel:

Mala Ungelson – Founder of Very Make Up Mad

Joe Woolf – Co-Founder of Tasty Mates


Dan Kraines – Co-Founder of Parameter

A strategic digital marketing agency that connects businesses with their audience. They are a passionate team of strategic thinkers tearing down the barriers to great marketing, great relationships and great results. This is marketing without boundaries.





Karen Ackerman – Director of Production at Two Boys

Karen has always been inspired by telling great stories. From when she was a producer in children’s television, working with contributors to help them tell their story in the most compelling way, was something she loved doing. When she left the world of television, she took all she had learnt and the skills she’d gained to make films for clients mainly in the non-profit sector, through the company she set up, Mediastories. She also found herself in marketing holding roles as Head of Marketing for the charity Camp Simcha and Director of Marketing and Comms for Jewish Care, where she led a team to produce all content, website, films, social media and campaigns. In 2021, she joined forces with Jamie to set up Two Boys Mediastories, our film company. She works with a talented team of directors, camera operators, editors and animators, ensuring they have the right people for any project whatever the size or creative demands.


Mala Ungelson – Very Mad Make Up, Founder

Mala has been a model for Vidal Sasoon and was snapped for J17, Mizz, and Marie Claire to name but a few, and featured in ad campaigns for the likes of Tammy Girl, Bvlgari and Starbucks.
She trained as a YSL makeup artist, working on many of their campaigns whilst gaining a place at RADA. She worked in the acting industry and appeared in some TV staples, whilst freelancing as makeup artist for beauty brands such as MAC and Aveda. Now she is your beauty fairy godmother, inspiring, informing and empowering your beauty decisions with her business Very Mad Make Up.



Joe Woolf – Co-Founder Tasty Mates

Joe launched Gourmet Gummy Sweet brand, Tasty Mates 3 years ago, after working as Mazkir of FZY for 2 years and then a brief stint in PR and marketing, working with companies such as Budweiser and Kerry Food Group. Since launching the Gourmet Gummy Sweet brand has won listings with the likes of Virgin Atlantic, Ocado, Holland and Barrett and many others. They have formed partnerships with some incredibly well known influencers and brands and grown their operation from a commercial kitchen in Hertford to a factory line in Madrid and soon to launch a second line in Poland. The brand focus on powering ‘meaningful moments with mates’ through story telling across their various social media platforms.