Feeling overwhelmed by your finances? Looking to raise investment? Work Avenue is here to help! Join us for a month of in-person workshops designed to equip small business owners with the tools and knowledge to take control of their financial future. Learn everything from cashflow and crafting a business plan to funding options and smart spending strategies. Sign up for the events below and build a solid financial foundation for your business success!

To find out more information about any of the events, or to book your FREE place, click on the title.

Demystifying the Business Plan

7th May 9:30am – 12:30pm ONLINE

Feeling overwhelmed by writing a business plan? This interactive workshop will guide you through every section of your plan, from defining your vision to creating financial projections. No prior experience needed! We’ll break down each section into easy-to-understand steps, providing you with the tools and templates you need to confidently build a roadmap for your business success.


The Sounding Board

9th May 9:30am – 11:30am IN PERSON

Are you running your own business but wish you had access to an expert ‘sounding board’ to share ideas, develop strategy and work through challenging issues? Catch-up with a group of like-minded business owners at our collaborative forum, The Sounding Board – the topic we will be focusing on is “How to Keep Control of your Finances.”


Growth & Investment: Navigating your Business Finances

16th May 9:30am – 1:00pm IN PERSON

For more details about the flagship event of Finance Month, see below.


Don’t be Scared of the Numbers

21st May 9:30am – 12:30pm IN PERSON

A How-To Session on using a Cashflow Forecast effectively to help you run your business. The ‘bible’ of your business, a cashflow forecast spreadsheet is essential for keeping records of income and expenses and useful as a planning tool for growing and scaling a business.


Money Mindset: Balancing Personal & Business Finances

30th May 9:30am – 12:30pm IN PERSON

If you’re excited to expand your business, learn strategies to protect your income and yourself, boost profits, AND feel empowered, confident, and in control of your financial destiny then this is the event for you!

Growth & Investment: Navigating your Business Finances

16th May 9:30am-1:00pm IN PERSON 


“Growth & Investment: Navigating your Business Finances,” is a finance forum designed specifically for small business owners.

We will dive into the essentials of growing your business and making smart financial moves. Whether you’re looking to raise funds, expand your operations, or understand what investors are seeking, this is the place to be. Join us for candid conversations, practical tips, and expert advice to help you steer your business towards success.

9:30am – 10:20am: A Founder’s Guide to Raising Funds and Funding Options

Embarking on the fundraising journey is a pivotal moment for any founder seeking to turn their vision into reality. However, navigating the complex investment landscape can be daunting.

We will outline the key aspects of the raising funds process, offering valuable insights into what founders can expect, and exploring the diverse array of funding options available — from venture capitalists to angel investors, grants and beyond. Join us as we equip you with the knowledge and tools to confidently chart your course through the world of startup funding.

Presented by: Deborah Gruenberger, Founder of Gerety, is a creative director, angel investor and business mentor with over 20 years experience working in the startup world.


10:30am – 11:20am: What to think about as your Business Grows

– Effective financial reporting and Cashflow management
– Tax tips to optimise your business structure and profit extraction
– Developing your Finance team to facilitate and support growth

Presented by Aron Keet and Ricky Noimark of Melenik Fine.


11:20 – 11:50am: Networking over Coffee & Cake


11:50am – 12:45pm: Panel Discussion: Unlocking Investment: What Startup Experts Look For!

Topics that will be covered include:
– Understand the core aspects of a strong business that all investors look for
– The importance of the capabilities of the founder of the business and what is needed to turn an idea into a viable and successful business
– Does the business have a clear path to growth and a large enough market to generate significant returns on their investment

On the panel:
Jonathan Werth: Partner JDBi
Glenda Levin: Finance Professional & Impact Investor
Jonny Plein: Co Founder of YASO

Book Here!


Deborah Grunberger

Deborah Gruenberger is founder and creative director of a design and marketing consultancy with over two decades of experience in the startup ecosystem. As a seasoned entrepreneur, lecturer, and an active angel investor, she possesses a keen understanding of the fundraising landscape and the nuances of securing capital for emerging companies. Drawing from her extensive experience, Deborah works closely with founders, offering strategic mentorship and practical guidance in crafting compelling pitch decks, formulating go-to-market strategies, and navigating the intricacies of startup growth.

Aron Keet

Having qualified as an accountant in November 2014, Aron joined Melinek Fine at the end of 2017 bringing with him experience in the preparation and auditing of financial statements of SMEs and charities under UK regulations, as well as advising corporates and private clients on their tax affairs.

At Melinek Fine, Aron manages a varied portfolio of both corporate and individual clients, working closely with David Fishel to develop good relationships with clients and advise them on many aspects of their businesses and personal tax affairs. Aron has a keen interest in implementing Cloud Accounting solutions for clients to move them forward into an increasingly technology driven industry.

Aron trained and qualified through the ACCA at Cohen Arnold where he worked for 6 years and became a manager. He also spent a year in the Assurance and Advisory department at Myers Clark where he gained experience and expertise in audit, including auditing a Championship football club.

Ricky Noimark

Ricky graduated from UCL with a degree in Biochemical Engineering and went into international wholesale. After three years, Ricky moved into accountancy and joined MHA MacIntyre Hudson, a top 15 London City firm as part of their graduate programme.

Ricky quickly qualified as a chartered accountant and then took his tax exams to qualify as a chartered tax adviser. Ricky became tax development manager and then director where he lectured extensively and also fielded technical tax queries from across the practice dealing with multiple areas of tax. Once becoming partner, Ricky used that knowledge to advise clients and business owners, always ensuring advice has a commercial edge.

Investor Panel

Jonathan Werth

Jonathan is a long term supporter of Work Avenue and the great initiatives created by the team.  In 2021 he sold his stake in an award-winning letting, sales & management agency he co-founded in 2000.  He is an investor, mentor and consultant, using his 34 years+ business experience in property, stockbroking, retail, technology, and start-ups.

Jonathan is currently a Partner at JDBi, a new Venture Capital Fund, and an investor in several start-ups, some of those as part-time advisor. He is also a retained board advisor to GLPG & Jomas Associates. He was an original investor in TECT Risk Insurance Services & Keynest, both exited successfully.

Glenda Levin

Seasoned investment professional with extensive portfolio management experience including long-only investment, hedge funds and allocation for funds-of-funds. Aptitude for picking high quality investment funds, utilising analytical skills and sector knowledge.

A previous partner in a FinTech company providing data services to institutional investors in Hedge Funds & Private Capital Funds.

Proficient people manager, mentor and angel investor.

Jonny Plein

Jonny Plein is a e-commerce and SaaS startup founder and adviser.
He sold his first startup Pouch in 2019 and recently raised £2m for his new startup YASO.He advises startups on Growth, Product and Fundraising, with his client having raised £10m in VC funding in the last 12 months