Date: Starting Thursday 11th January for 4 weeks (11th, 18th, 25th Jan and 1st Feb)
Time: 6:00 – 8:30pm
Location: This course will take place online
This course is designed for students looking to upgrade their skills to improve their work opportunities or help them guide clients through the maze that is now marketing in the 2020s.
This course will give students both theoretical and practical approaches to building and implementing a digital strategy from customer acquisition to customer retention across all aspects of the digital marketing mix, allowing them to promote themselves, their own business or those of other SMEs.