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Marketing Director- Fidelity Payment

  • Location: Kings Cross, London
  • Sector: Marketing and PR
Reports to:        Managing Director
Salary:               POA
Qualifications:  Marketing Director experience required

Job Description
At Fidelity Payment Processing, we are proud of the products and services we provide. We’re looking for a highly skilled marketing director to help us promote our offerings, and identify what consumers want. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.
A key part of this role is the responsibility for implementing Pardot in line with industry best practice, maximising the utilisation of Pardot and continually supporting customers to increase ROI and other email KPIs whilst delivering projects. The role will be focused on delivering successful Pardot implementations but will also offers the option to up-skill and develop Marketing Cloud expertise.

Objectives of this Role

•    Collaborate with the management team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
•    Lead Padot implementations including requirements analysis, solution definition, business change, adoption, process / workflow development, and project manage Pardot to implementation
•    Devise, implement, monitor and optimise automated communication campaigns, across web and email to meet marketing objectives. Including event triggered, nurture, on-boarding and engagement activity.
•    Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
•    Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

•    Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
•    Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
•    Create best in class email templates and web forms utilising Pardot.
•    Build campaign workflows in Pardot and all associated assets such as data segments, landing pages, forms and third-party integrations
•    To measure and report on campaign effectiveness against targets and ROI, using Pardot, Salesforce and Google Analytics insights
•    Managing Trade Show displays

Skills and Qualifications

•    Experienced Marketing Automation Specialist, preferably in B2B and Pardot.
•    Commercial experience in website, SEO, PPC, email and social channels marketing.
•    Conversion rate optimisation.
•    Understanding of the value of content marketing as an inbound channel
•    Knowledge of GDPR
•    Build campaign workflows in Pardot and all associated assets such as data segments, landing pages, forms and third-party integrations
•    To deliver effective reporting on campaign effectiveness against targets and ROI, using Pardot, Salesforce and Google Analytics insights
•    HTML and CSS experience (advantageous but not required)
•    Reporting and analysis knowledge
•    Understanding of email best practice.
•    Great communication, written and verbal.
•    Be a proactive team player, willing to step outside of your job description if necessary
•    Proven ability to plan and manage budgets
•    Organisation and project management

Preferred Qualifications

•    Master’s degree
•    Proficiency with HTML, content management systems, and design software
•    Established portfolio of media and PR contacts
•    Desire to grow professionally with ongoing education

About Fidelity

Launched in the UK in 2011, for over two decades, this New York-based commercial enterprise has been steadily expanding its horizons, not just conceptually and financially, but geographically. Fidelity agents currently operate from out of 22 cities across three countries, offering thousands of businesses a diverse array of customised, streamlined, worry-free payment solutions every day. 

Fidelity’s Kings Cross and Manchester offices are filled with those who testify to the brand of strength and integrity that it stands for. Their 40+ highly-motivated team are successful professionals who value client relationships as the key to mutual long-term success. They believe in supporting their clients with the absolute values of honesty, loyalty, trust and open communication. Fidelity has been recognized as an industry leader for merchant retention, boasting a 98% success rate.

Fidelity Payment Processing provides merchant services for processing card payments in all environments including Card Present, Ecommerce and MOTO. 

Our benefits

•    Great earning potential
•    Career progression and development opportunities
•    Early Afternoon Friday Finish 
•    Company social events
•    Pension scheme

We pride ourselves on providing an environment where our people are encouraged to continually learn and grow. We do this by providing an annual training allowance, promoting from within, regular personal development plans and a strong network of experienced and passionate people, all open to share their knowledge with you.

If you are interested in seeing how your career could develop in a fast-growing payments business, then get in touch for more details.