Start-Up Central 2017

14th November 2017

Last week, Work Avenue, together with the Digital Garage from Google held Start-Up Central, the ‘one-stop shop for all your business needs’, supporting entrepreneurs, freelancers, start-ups and growing businesses go one step further with the application of social media within their business.

With over 200 delegates from a variety of industries and communities, Google’s Digital Garage shared their knowledge and experience of social media and encouraged a lively debate about its application in small and start-up business. The talks included how to use social platforms to raise awareness, network and reach new customers online, with plenty of handy tips and information to boost small businesses.

For the first time, Work Avenue hosted one-to-one expert surgeries whereby delegates took advantage of 20 minute sessions with industry experts one to one for specific advice and guidance on a range of subjects including communication strategies, branding, tax and IT.

Alex Marks, Work Avenue Business Adviser and expert on the day, remarked:

“Work Avenue is dynamic in outlook and offers a tremendous service to businesses and people looking to work, grow a business and learn new skills, helping them to earn a living in a challenging world. Start-Up Central showcased this brilliantly, and the surgeries gave me the opportunity to meet and advise a wide range of businesses and people.

There was a tremendous thirst for knowledge at the event with well over 200 people attending.  My surgery covered areas as diverse as how to turn a great idea into a practical business, how to reach out to customers, marketing skills, how to grow an existing business and more.

We have had so much positive feedback from delegates of the event, including Judith Saffer, who felt that the experience was “a thoroughly enjoyable and informative day run by Work Avenue and Google’s Digital Garage; A very clear, concise talk with a focused strategy for implementing social media into business.” Bradley Davis added that Start-Up Central was “another well organised event from Work Avenue. It was great meeting people in similar circumstances who are setting up and forming companies and then sharing views and opinions with them. The Google presentation was very interesting and the content informative.  However much you feel you know about any given topic you can always learn something new and pick up tips and ideas.”

Debbie Sheldon, CEO of Work Avenue, commented:

“We are thrilled to have hosted the Digital Garage from Google at Work Avenue once again this year. We have had the highest number of delegates attending; from those with an idea who wish to start a business through to those who have been running their businesses for a number of years. The sessions have been informative and dynamic and everyone has come away feeling inspired to use social media to grow their businesses. Work Avenue will continue to support all the delegates who attended today through our ongoing business advice, mentoring programme and shared workspace.”

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