Success breeds success says Richard Mintz Bursary Fund recipient, Zippy Seliger AKA The Strategic Copywriter.
A passion for research, and talent for creative writing propelled a change in career for Zippy, who launched her copywriting business – The Strategic Copywriter – after five years as a primary school teacher. Zippy was keen to build upon her professional training with a more advanced, comprehensive course to ensure she had the right approach and tip-top skills to attract and service clients in the best way. However, the course she wanted to take was prohibitively expensive. Her brother later mentioned that Work Avenue was offering a scheme to help people just like her: those wanting to upskill and/or retrain, with a view to boosting career and earning prospects. With great hope, Zippy contacted Work Avenue immediately.
“I knew about Work Avenue from the community. My dealings with them were professional and friendly. I was overjoyed when my application was successful.
I absolutely loved the course and invested my full energy and time into it.
More than anything, the course reaffirmed the principles that shape my work. It boosted my confidence in terms of how to market myself and attract the right clients. I understand and appreciate the importance of social media and networking; you’ll often find me posting fresh content and building my professional network on LinkedIn.
The impact of the Fund has been huge! My business has taken off, with more paying clients and larger, more exciting, longer-term projects. My income has doubled as thanks to the course I have a deeper understanding of the incredible value I bring to my to clients and their businesses. My clients come from varied fields including property, B2B services and the charity sector. I always knew that a copywriting career was the right one for me but the Richard Mintz Bursary Fund has taken me, my professional journey, and my business up a level, and for that I am eternally grateful.
To talk to Zippy about how she can help you with marketing your business and premium copywriting that gets results, please get in touch: email@example.com
Find out more about the Richard Mintz Bursary Fund here