Frank Orman, Managing Director of London based specialist digital agency, LeadGeneratorsDigital, spent 25 years developing a marketing strategy to ensure his business was able to generate a steady flow of high quality clients in his target industry, the travel sector.
While this proved to be extremely effective, the pandemic struck the travel industry harder than many other areas of the economy and this affected his agency’s billings.
Consequently, he adapted his marketing strategy in two fundamental ways. The first was to diversify into other sectors and the second was to develop additional marketing and sales strategies that were more in line with post pandemic trends.
Frank explains, “I was a victim of my own success; I had never really explored different industries and never needed to develop a wider mix of marketing and sales tactics for our own leadgen requirements.
Fortunately, a business colleague in my local community told me about Work Avenue, which has proved to be such a positive support in these new directions.
Working with Joanna from their business team is like having a highly knowledgeable and skilled business partner, something that is so very valuable to me. It is a privilege to tap into her extensive sales and marketing experience. She helps me to define my goals and map out how to achieve them. Bouncing ideas around with her is amazing; some of the things we come up with together are so obvious, I find myself thinking “why didn’t I come up with that before!?!?”. Work Avenue is also helping us with our ongoing recruitment requirements and I must say that the whole team is so welcoming, expert and full of fresh ideas.
While Work Avenue has helped me tap into new markets I am able to keep focused on what we do best – helping our clients achieve more online traffic, better site conversions and increased profits online. “