5 minutes with Asaf Oren of Kokomo Jewellery

21st November 2018

We caught up with WE Hub member, Asaf, and asked him a few questions about Kokomo.

Tell me all about …..

What brought you into this business?
I had been working in the jewellery industry for 10 years, and was offered this very interesting business opportunity, it felt very current and fashionable and one I just could not turn down

Professionally, what is your biggest achievement?

Successfully launching a unique fine jewellery brand in the UK market

What is your greatest challenge?
Promoting and building brand awareness in a very saturated market. There are countless jewellery brands in the UK, so it is fundamental to stay up-to-date and keep on top of the trends

Why do you like working at WE Hub?
We Hub combines modern facilities for businesses with a cool vibe. All the other members I have met are friendly, like-minded entrepreneurs, who always strive to assist each other where possible.   The business advice and guidance we receive from Work Avenue really helps us as we grow to the next stage.

What does the future hold?
Like the majority of companies, I would like to grow the brand’s e-commerce, building our online sales

What makes you stand out from your competition?
Our strength is the ability to beautifully combine two main styles of fine jewellery – handcrafted pieces with semi-precious stones from Israel, and the classic designs that we have always desired. We are successful in bringing on-trend pieces while still achieving uniqueness which differentiates us from the competition