Shraga Zaltzman

Shraga Zaltzman MBE – CEO

Shraga holds a BA in technology, marketing and management from the Jerusalem College of Technology and an MBA from Bar Ilan University. He brings a wealth of commercial experience to Work Avenue, with previous roles including Business Development Manager for a highly successful multi-national distributor of telecommunications and fast-moving consumer goods.


In June 2016 Shraga was awarded an MBE for services to enterprise and employment in the Jewish community.

Debbie Sheldon – Head of Business

Having been at the organisation since its inception, Debbie is responsible for the coordination and integration of all the divisions within Work Avenue.  As a business adviser, Debbie has substantial experience in guiding new startups and advising entrepreneurs. A qualified teacher, Debbie graduated from Middlesex University with a degree in Education and Computing.

Hannah Mindel – Business Adviser and Schools Liaison


Hannah is a Business Adviser for Work Avenue. A chartered accountant by profession, Hannah previously worked at a large international accountancy firm working with businesses in retail, property and many other sectors. Hannah also supports the employment team as Schools Liaison, taking workshops out to students in their classrooms. 

Emma May

Emma May – Head of Employment

Emma heads the employment division, having worked as a jobs’ coach and outplacement consultant for a number of years. A law graduate from Manchester University, she has a background in HR management and psychometric assessment and has held roles in the public, private and not for profit sectors.

Yael Solomons – Job Placement Manager

Yael is Work Avenue’s employment placement manager. She manages job placements, both permanent and temporary, including the summer placement programme, and runs regular seminars and workshops for the employment division. Yael holds a law degree from UCL and since graduating has worked in various roles in the non-profit sector, before joining Work Avenue in 2011.

Melanie Pearl – Employment Adviser

Melanie has extensive experience in coaching and supporting individuals to achieve their career potential. A MCIPD qualified HR professional and Career Coach, she works at senior level within the private, public and not-for-profit sectors combining her up-to-date industry knowledge with expertise in helping clients to find work and career opportunities.

Jo Diamond – Head of Fundraising and Communications

Jo graduated from Leeds University with a BA Honours in Politics and has over 10 years experience in marketing and fundraising. Jo has worked at Europe’s largest broadcasting network and one of the UK’s biggest Jewish charities. Her experience and diverse skills from both the charity and commercial sectors brings a fresh approach as she heads up our new Fundraising and Communications division at Work Avenue.

Yael Schlagman – Projects Coordinator

Yael is Work Avenue’s Projects Coordinator and is responsible for multiple employment and business programmes that run throughout the year. Trained as a dental nurse, Yael has several years’ experience in working with a range of database and CRM systems, in addition to great administrative and organisation skills.

Shoshana Cohen – Concierge

Shoshana is WE Hub’s concierge and the first point of contact for members and visitors. As an effective communicator and problem solver she provides solutions for WE Hub business users. Having worked within the charity sector in similar roles since her return from a two year seminary programme in Israel, Shoshana brings with her a wealth of flair and creativity.

Shoshi Goldstein – Receptionist 

Shoshi is Work Avenue’s receptionist and is responsible for meeting and greeting all Work Avenue clients. With her bubbly personality and happy face she makes sure all clients feel welcome and efficiently sorts out their needs. As well as working for Work Avenue Shoshi is studying for a degree in History. After returning from seminary in Israel, Shoshi has worked in many charities prior to her current role.